Relative Psychology:
- I/O Psychology
- Deja-Vu Management
- Creative Personality
- Standard vs. Behavioral
- Deja-Vu Management
- Creative Personality
- Standard vs. Behavioral
Nightlife MGC:
- The SUCRIT Myth
- Mooch Market Mentality
- VIP vs. NIPA
- The "PR" Fable
- Mooch Market Mentality
- VIP vs. NIPA
- The "PR" Fable
Bar Infrastructure:
- The Storyteller
- Sales vs. Costs
- Who's Who
- Identity & Mechanism
- Sales vs. Costs
- Who's Who
- Identity & Mechanism
Market Specs:
- Local vs. Foreign Tourism
- PM Analysis
- Cross Marketing
- Rounded End-Service
-One Stop Shop Service
- Public vs. Private Ties
- PM Analysis
- Cross Marketing
- Rounded End-Service
-One Stop Shop Service
- Public vs. Private Ties
Case Studies:
Enrolled students will have to choose two out of six possible case studies
Final Project:
Enrolled students will have to choose one out of four possible micro projects








