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F&B and nightlife outlets have a life-cycle like any other business entity. Contrary to the thinking of many entrepreneurs, each business entity is able to generate profits on one life-cycle basis. Once such cycle reaches the last phase, the designated business entity is supposed to withdraw from the market and shut-down its operation.

"Master Bartending Program" focuses on the perfect strategic tools which will expand the parameters of an F&B or nightlife outlet's life-cycle and enhance its market performance.

Bar managers and patrons have to understand that a sudden crash-down does not necessarily means bad micromanagement. It can occur as a result of unforeseen growing business.

"The Balloon Theory", which is one of BEE. Concepts s.a.r.l genuine theories, is the perfect example to understand such dilema.

It is true that many nightlife outlets in Lebanon are generating awesome net profits, many "nightlife hubs" are rising every now and then, and the overall nightlife tourism sector is attracting more and more tourists. However, the dark side of the story can be resumed as follow: Why do big and profitable nightlife and F&B outlets end-up losing control over the whole operation?